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Ashiya Town (Fukuoka Prefecture): Small Town, Big Vision for Sustainable Development

Ashiya Town

Introduction

Ashiya Town, located in the northern part of Fukuoka Prefecture, is a small coastal town facing the Sea of Japan. Despite its modest size, Ashiya has made bold strides in adopting the Sustainable Development Goals (SDGs) as a core component of its urban policy and community life. With a population of under 15,000, Ashiya is a model of how even small municipalities can play a vital role in global sustainability through local innovation and inclusive development.

Integration of SDGs into Town Management

Ashiya has incorporated the SDGs into its basic town development policy, emphasizing balanced growth and environmental harmony. Its initiatives center around the themes of “People, Nature, and Livelihood,” reflecting key SDG pillars: social inclusion, environmental stewardship, and economic sustainability.

Commitment

  • The town is dedicated to becoming a “Sustainable Coastal Town” through green tourism, community-centered welfare services, and environmental education.

Environmental Conservation and Eco-Friendly Living

Ashiya is blessed with abundant natural resources, including beaches, forests, and rivers. The town leverages these assets to promote environmental protection and climate resilience.

Coastal Ecosystem Protection

  • Initiatives: Ashiya’s famous Ashiya Beach is central to local conservation activities, including protection of sea turtle nesting areas and the organization of marine cleanup events.

Flood Mitigation and Disaster Preparedness

  • Actions: The town has implemented advanced flood management systems and conducts regular evacuation drills in collaboration with residents.

Renewable Energy

  • Efforts: Installation of solar panels in public facilities and the promotion of energy-saving lifestyles are key parts of Ashiya’s carbon neutrality efforts.

Eco-Education for Children

  • Programs: Local schools partner with environmental NGOs to teach students about biodiversity, recycling, and climate change.

Community Welfare and Inclusive Society

Ashiya aims to build a town where no one is left behind—a core SDG principle. Despite challenges such as a declining and aging population, the town has created innovative programs to support its citizens.

Elderly Care Programs

  • Example: “Ashiya Smile Support” offers home visits, check-in systems, and social participation opportunities for older adults.

Childcare and Education

  • Initiatives: The town provides free early childhood education and maintains small class sizes to ensure personalized support.

Gender Equality Promotion

  • Efforts: Initiatives include women’s leadership training and local business support for female entrepreneurs.

Support for Marginalized Groups

  • Services: Ashiya offers subsidies for low-income households and support services for people with disabilities.

Sustainable Local Economy and Green Tourism

While small in scale, Ashiya is creatively stimulating its local economy with sustainability at its heart.

Ashiya Marine Tourism

  • Activities: Promoting responsible marine leisure activities such as kayaking, beach clean-up tourism, and eco-guided tours.

Support for Local Businesses

  • Strategy: The town assists small businesses with digital transformation and environmentally friendly operations.

Farm-to-Table Initiatives

  • Focus: Supporting local farmers and fisheries through direct sales, sustainable seafood promotion, and organic agriculture.

Ashiya Green Market

  • Program: Monthly markets feature local, eco-conscious vendors and aim to reduce food waste and plastic usage.

Education and Youth Engagement in the SDGs

Ashiya places a strong emphasis on education as a driver of sustainability.

SDGs School Projects

  • Implementation: Local elementary and junior high schools integrate SDGs into classes and activities, covering topics such as environmental science, ethics, and global citizenship.

Youth Policy Discussions

  • Initiative: Student councils are encouraged to propose ideas for town improvements with SDGs in mind.

Civic Participation

  • Efforts: Intergenerational dialogue events and town hall meetings bring together residents to co-create future policies.

Regional Partnerships and Knowledge Sharing

Despite its規模, Ashiya actively collaborates with surrounding municipalities, private businesses, and academic institutions.

Joint Coastal Protection with Kitakyushu

  • Collaboration: Engaging in joint cleanup campaigns and environmental research with neighboring areas.

NGO Partnerships

  • Efforts: Working with local non-profits to promote inclusion and sustainability in community events.

Sister-City Activities

  • Initiative: Promoting international understanding and sustainability exchange with other coastal towns in Japan and abroad.

Monitoring Progress and Transparent Governance

Ashiya publishes annual SDGs progress reports and shares its achievements and challenges with residents through newsletters, the town’s website, and community events. This transparency builds trust and encourages further participation in sustainability efforts.

Conclusion

Ashiya Town exemplifies how even small towns can make meaningful contributions to global sustainability by embracing local innovation, community cooperation, and a long-term vision rooted in the SDGs.

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